Brand Marketing & Strategic Partnerships (Philippines E-commerce)

Responsibilities

About ByteDance:

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us:

Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.

Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.

To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us.

About Our Team

Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.

Responsibilities:

• Special Projects: Lead and manage strategic special projects within the e-commerce marketing domain to achieve business objectives and drive brand growth.
• Project Management: Develop and implement comprehensive project plans, timelines, and budgets, ensuring adherence to deadlines and business targets.
• Internal stakeholders management: Collaborate closely with cross-function departments to execute integrated marketing projects, ensuring clear target and conversion metrics at the project level.
• External stakeholders management: Lead the coordination and management of agency relationships, ensuring alignment with brand guidelines, campaign objectives, and timelines.
• Market Analysis: Enhance the understanding of the Philippines e-commerce market strategy, stay informed about industry trends, and ensure marketing activities are competitive and responsive to market changes and consumer demands.
• Strategic Partnerships: Foster and manage strategic partnerships between our e-commerce business and potential partner brands, to drive mutually beneficial marketing opportunities and enhance brand visibility and engagement.
• Monetization & Marketing Impact: Leverage available resources to create opportunities for additional marketing impact. Support revenue generation through effective monetization strategies for both offline and online channels.
• Resource Utilization: Collaborate with internal teams to effectively utilize our e-commerce business resources and capabilities, presenting the company as a key strategic partner for brands in their marketing campaigns. Ensure that our offerings align with partner objectives and deliver measurable results.
  
  

Qualifications

Minimum Qualifications:

• Over 5 years of experience demonstrating strong integrated marketing skills, developing content and media strategies that are aligned with project objectives.
• Familiarity with e-commerce platform brand marketing strategies is mandatory.
  
  

Preferred Qualifications:

• Effective project management abilities, adept at coordinating internal and external stakeholders to ensure projects launch on time according to specified timelines.
• Possesses extensive local market resources, proficient in social media marketing and entertainment marketing.
• Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work.
• Demonstrated experience in coordinating and managing relationships with external marketing agencies.
• Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment.
  
  

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.