Brand Marketing Specialist

The opportunity

The Brand Marketing Specialist will see an opportunity to change the way content marketing is done in the insurance industry and has the drive and talent to make it happen. As a pivotal member of the team, you will collaborate closely with the Brand Lead to spearhead the development and execution of comprehensive 360 marketing strategies. Your expertise will be instrumental in engaging diverse audiences across multiple platforms, driving creative production, ensuring brand governance, and managing marketing operations. This is an exciting opportunity to make a significant impact on the Manulife brand and contribute to our corporate social responsibility initiatives.

Individual Accountabilities

• Participate in brainstorms and help develop ideas for creative marketing campaigns
• Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Liaise with external partners to execute promotional events and campaigns
• Collaborate with marketing teams to coordinate brand awareness and marketing efforts
• Help plan and execute initiatives to reach the target audience through appropriate channels (social media, display ads, etc.)
• Assist in analyzing marketing data (reach, traffic, etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Help grow and maintain a list of vendor contacts
  
  

Key Shared Accountabilities

• Performance of brand campaigns in partnership with local teams and cross- functional regional teams.
• Management and implementation of the Global Brand Strategy
  
  

How will you create impact?

The role directly impacts our Brand Power and Brand Awareness scores by driving the right intermediary KPIs. The role reports to the Head of Brand, Content, & Digital who reports to the Philippines CMO.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.
  
  

What We Are Looking For

• Strong understanding of digital marketing and proven experience working with such teams to connect content to a company’s digital marketing activity.
• Proven experience in developing and executing 360 marketing strategies, with a strong emphasis on brand building and creative direction.
• Exceptional analytical skills with the ability to measure, report, and optimize campaign performance against KPIs and ROI.
• Demonstrated ability to ideate and produce compelling creative content across various formats (e.g., digital videos, articles, ATL/BTL collaterals).
• Experience in managing brand compliance and ensuring consistency in all marketing materials and campaigns.
• Strong organizational and multitasking abilities to manage multiple projects and deadlines effectively.
• Proven experience in budget management, financial reporting, and vendor coordination.
• Proactive, innovative, and results-driven mindset with a passion for continuous improvement and marketing innovation.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams, external partners, and creative agencies.
• Experience in sourcing and managing Key Opinion Leaders (KOLs) and brand ambassadors.
• Minimum 5 years’ experience in brand management roles within an agency and/or a brand. Experience in Financial services (insurance/bank/investments) is a plus provided you can still think outside of the category norm.
• Fluent in both written and spoken English.
  
  

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.
  
  

Our commitment to you

• Values-first culture We lead with our Values every day and bring them to life together.
• Boundless opportunity We create opportunities to learn and grow at every stage of your career.
• Continuous innovation We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact
  
  

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Working Arrangement

Hybrid