Brand Marketing Officer
Treasure Island Industrial Corporation
Date: 2 hours ago
City: Cebu City
Contract type: Full time
- Oversee the product category/portfolio through effective and efficient planning, implementation, monitoring and evaluation of
- the department's functions such as Brand Management, Product Marketing and Development, Marketing Communications, Digital Marketing, Advertising, Promotions, Merchandising and Marketing Research.
- Participates in yearly department strategic objectives and plans for the section/department.
- Plans, monitors and manages the approved yearly section budget.
- Designs and implements marketing programs to build, protect and grow market and mind share.
- Gathers data and make analysis of branding survey, product sales, industry trends, target market, competition's pricing, positioning, and promo, government regulations.
- Designs and conceptualizes strategic and tactical marketing plans for the assigned brand.
- Keeps track of product's sales performance and boost sales with market driven marketing programs to ensure achievement of sales target.
- Develops brand strategies and guidelines for the brands in the category.
- Sets criteria and standards for selection of suppliers and recommends list of approved suppliers to Procurement.
- Provides input to Supply Chain Planning for volume forecast based on awarded projects and promotions implemented.
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