Brand Marketing Lead
Shopee
Date: 3 weeks ago
City: Manila
Contract type: Full time
About The Team
We are seeking a strategic Brand Marketing Lead who will drive the development and execution of communication strategies aligned with overall company objectives. This role will be responsible for ensuring brand consistency across all platforms, leading multi-channel advertising campaigns, and managing influencer and media partnerships. The ideal candidate will also oversee PR initiatives related to marketing projects, build strong relationships with local media, and provide data-driven insights to optimize campaign performance
Job Description
We are seeking a strategic Brand Marketing Lead who will drive the development and execution of communication strategies aligned with overall company objectives. This role will be responsible for ensuring brand consistency across all platforms, leading multi-channel advertising campaigns, and managing influencer and media partnerships. The ideal candidate will also oversee PR initiatives related to marketing projects, build strong relationships with local media, and provide data-driven insights to optimize campaign performance
Job Description
- Lead in the creation and implementation of communication strategies aligned with overall company objectives.
- Develop and maintain communication frameworks that ensure consistency across all platforms and campaigns.
- Lead the strategy and execution of advertising campaigns across various platforms, ensuring alignment with brand objectives and communication goals.
- Oversee Public Relations campaigns related to the projects of the Marketing team.
- Negotiate and manage collaborations with influencers, celebrities, and other key partners to amplify brand messaging.
- Develop strong relationships with local media networks.
- Measure and analyze the effectiveness of advertising campaigns, providing recommendations for optimization
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Minimum 7 years of experience in strategic communications, advertising, or brand management.
- Proven experience leading integrated advertising campaigns across multiple platforms.
- Demonstrated success in managing influencer and brand endorsement campaigns.
- Strong background in offline marketing campaigns, including media buying and public relations.
- Solid project management skills with the ability to lead cross-functional initiatives.
- Analytical mindset with the ability to assess campaign performance and optimize strategy.
- Proactive, collaborative, and able to thrive in a fast-paced environment.
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