Brand Manager, Regional Marketing
Universal Robina Corporation
Date: 3 weeks ago
City: Quezon City
Contract type: Full time
Department
Global Brand Marketing
Employee Type
Probationary
Grow Beyond UR Job with URC!
Universal Robina Corporation is looking for a Brand Manager – Regional Marketing.
Position Summary
The Brand Manager supports the development and execution of regional brand strategies for assigned categories (Bakery & Candies / Beverage RTD). This role ensures brand plans are aligned with global priorities while adapting to local market needs. The Brand Manager drives innovation projects, brand building initiatives, and portfolio management to deliver growth and strengthen brand equity across multiple markets.
Key Responsibilities
Brand Strategy & Activation
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
Experience Range Range (Years)
3 - 5 years
Job posted on
2025-11-25
Global Brand Marketing
Employee Type
Probationary
Grow Beyond UR Job with URC!
Universal Robina Corporation is looking for a Brand Manager – Regional Marketing.
Position Summary
The Brand Manager supports the development and execution of regional brand strategies for assigned categories (Bakery & Candies / Beverage RTD). This role ensures brand plans are aligned with global priorities while adapting to local market needs. The Brand Manager drives innovation projects, brand building initiatives, and portfolio management to deliver growth and strengthen brand equity across multiple markets.
Key Responsibilities
Brand Strategy & Activation
- Translate global brand positioning into regional strategies and activation plans.
- Partner with country teams to ensure effective local execution and consistency across touchpoints.
- Manage assigned innovation projects from concept to launch, ensuring cross-functional alignment with R&D, Finance, and Supply Chain.
- Monitor performance of new products and recommend improvements.
- Support portfolio optimization, pricing architecture, and SKU rationalization to drive profitability and relevance.
- Analyze consumer trends, competitive landscape, and market performance to inform brand decisions.
- Work with Consumer Insights team to embed data-driven thinking into plans.
- Monitor KPIs (volume, share, equity) and provide regular updates to senior management.
- Recommend corrective actions to achieve targets.
- Coordinate with Creative, Media, and Digital teams for integrated campaign execution.
- Ensure timely delivery of marketing assets and programs.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 3–5 years of experience in brand management or marketing, preferably in FMCG.
- Strong understanding of brand strategy, innovation processes, and consumer insights.
- Excellent project management and stakeholder engagement skills.
- Ability to work in a matrix organization and manage multiple priorities.
- Strategic Thinking
- Consumer-Centric Mindset
- Collaboration & Influence
- Analytical Skills
- Results Orientation
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
Experience Range Range (Years)
3 - 5 years
Job posted on
2025-11-25
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