Brand Manager, Pet Health (Companion Animal Business)

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Position Description / Key and Responsibilities:

Brand Manager –is responsible for the development, implement and execution of operational plans that optimizes sales, market share and revenue growth for a brand or set brands in short and long term.

Key Responsibilities:

• Achieve sales and earnings targets for brands and product under direct supervision
• Brand Planning: consolidated annual brand/species Marketing Plans to provide a reference document for budgeting, forecasting, and for strategic and tactical direction.
• Implement the marketing plans in alignment with Global and Regional strategies.
• Budgetary Management: Brands are supported by an Advertising and Promotions (A&P) budget, used to fund campaigns and promotions. It is the responsibility of the Brand Manager to manage this budget, to ensure appropriate allocation of resources.
• Operate within Promotional Practices (GPP) process and outcomes.
• Work closely with the Sales and Technical team to provide appropriate support and training to ensure the optimal local implementation of the marketing plan
• Presenting commercial and technical information to internal and external audiences.
• Production & Sales Forecasting – working with Technical Operations, Regulatory and Customer Services to ensure sufficient stocks available to meet sales targets, whilst meeting inventory objectives, to manage capital costs.
• Manage brand and product pricing, exposure and price control.
• Build metrics to track success and identify gaps versus planned outcomes.
• Collect market intelligence and proactively develop initiatives to address local issues and ensure business results.
• Promote the Elanco brand internally and externally to build engagement.
• Build and maintain business relationships with key opinion leaders and strategic accounts.
  
  

Minimum Qualification (education, experience and/or training, required certifications):

• Education: Degree level either life science or business qualification. MBA or professional marketing qualification desirable.
• Empathy and passion for the veterinary animal health business
• Demonstrable passion for marketing
• 1+ years proven marketing experience with focus on product/brand management
• Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
• Strong analytical and presentation skills with attention to detail, commitment to excellence, and drive to achieve positive results.
• Strong business, analytical and presentation skills.
• Good communication, networking and interpersonal skills.
• Good written and verbal communication skills (including English—written and verbal).
  
  

Skills and Knowledge:

• Strong communication skills in English (both written and spoken), able to communicate clearly and succinctly to all levels within the organization; able to establish and maintain credibility within Lilly
• Possess Senior led influence across many functions, having the ability to translate strategic opportunities into operational plans and manage for optimal results through influence
• Clear understanding of commercialization, development and support functions related to the regional and business unit strategy
• Excellent project management skills and demonstrated experience managing both small and complex projects and instill discipline to the team meeting key milestones and deadlines in all projects/ initiatives.
• Demonstrate advanced strategic conceptual thinking capability and strong analytical/problem-solving skills to anticipate and recognize systemic problems, diagnose root causes and work with functional leadership to influence corrective actions
• High flexibility to adjust quickly and effectively to frequent change and altered priorities, and able to work under pressure and compliance with strict deadlines
• Demonstrate commitment to company values with a high level of demonstrated professionalism, integrity and trust
• Demonstrated success managing effective teams in complex business environments and establish team credibility and facilitate operational agreement
• Advanced knowledge of MS Excel, Word, PowerPoint is an advantage.
  
  

Core Competencies:

• Influence: Builds relationships and influences internal and external customers, Team player.
• Accountability: Accountable for Results, Good multiple-tasking focus, Strong follow through and closure of matter/case.
• Thinking capability: Analytical, Strategic, Creative, Good business judgment/knowledge
• Working Style: Persistence and Stability, Results Orientation, High learning agility, Proactive and fast response/having sense of urgency, Attention to details and adherence to guidelines.
• Values: Respect for People, Integrity and Excellence.
• Change mindset: Expected to play a key role in transformational change initiatives in the company but also need to be effective and practical in support of daily business work.
• Personal Brand: Resourceful, Assertive, Self-motivated, and Energetic.
  
  

Other Information

• Travel: Ability to travel to meet market, business and home office
  
  

commitments

• Location: Based in Affiliate home country, Philippines
  
  

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status