Brand Manager - Livestock

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Primary Function

Brand Manager – Livestock is responsible for the development, implement and execution of operational plans that optimizes sales, market share and revenue growth for a brand or set brands in short and long term focusing on Biologicals, Biosecurity, Poultry medication in Elanco.

Key Responsibilities:

• Achieve sales and earnings targets for brands and product under direct supervision
• Brand Planning: consolidated annual brand/species Marketing Plans to provide a reference document for budgeting, forecasting, and for strategic and tactical direction.
• Implement the marketing plans in alignment with Global and Regional strategies.
• Budgetary Management: Brands are supported by an Advertising and Promotions (A&P) budget, used to fund campaigns and promotions. It is the responsibility of the Brand Manager to manage this budget, to ensure appropriate allocation of resources.
• Operate within Promotional Practices (GPP) process and outcomes.
• Work closely with the Sales and Technical team to provide appropriate support and training to ensure the optimal local implementation of the marketing plan
• Presenting commercial and technical information to internal and external audiences.
• Production & Sales Forecasting – working with Technical Operations, Regulatory and Customer Services to ensure sufficient stocks available to meet sales targets, whilst meeting inventory objectives, to manage capital costs.
• Manage brand and product pricing, exposure and price control.
• Build metrics to track success and identify gaps versus planned outcomes.
• Collect market intelligence and proactively develop initiatives to address local issues and ensure business results.
• Promote the Elanco brand internally and externally to build engagement.
• Build and maintain business relationships with key opinion leaders and strategic accounts.
  
  

Minimum Qualification (education, experience and/or training, required certifications):

• Education: Degree level either life science or business qualification. MBA or professional marketing qualification desirable.
• Empathy and passion for the veterinary animal health business
• Demonstrable passion for marketing
• At least 2-3 years proven marketing experience with focusing on product/brand management or 5-10 years' experience in similar industry
• Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
• Strong analytical and presentation skills with attention to detail, commitment to excellence, and drive to achieve positive results.
• Strong business, analytical and presentation skills.
• Good communication, networking and interpersonal skills.
• Good written and verbal communication skills (including English—written and verbal).
  
  

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status