Brand Manager - FMCG / Personal Care

DIRECT HIRING

Job Objective

Oversees the total performance of assigned brands and supervises the merchandising, marketing, supply chain and operations to ensure the attainment of total sales and overall objectives of the brand

Duties and Responsibilities

BUDGET MANAGEMENT

Manage brand marketing budgets, ensuring effective use of resources.

Ensure compliance with internal budgetary guidelines and financial reporting requirements.

Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown

TEAM MANAGEMENT

Weekly team alignment and daily checking of team work plans.

Identify and aligns with the Brand team what products to highlight in social media assets

Check and provide revisions to improve artworks and make sure they are within specification

BRAND STRATEGY

Develop strategies and drive category plans to enhance market relevance and improve market share

Create demand through innovative product launches and drive commercial strategies

Generate key insights based on a thorough understanding of market trends, competition and shopping behavior

Achieve financial KPIs including sales, margin and compliance with regulatory affairs

SALES & OPERATIONS

Achieves Sales Target and develop campaign to hit their targets

Create and update Estimated Date of Execution (EDE) monthly

Coordination with interfacing departments

Address product concern from customer and account

BRAND MARKETING EXECUTION

Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.

CATEGORY, PRODUCT AND INVENTORY MANAGEMENT

Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business

Monitor product movement and implement marketing programs during the 3-month incubation period

Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry

Align with Product Development Marketing on new launches and arrival dates of upcoming Products

Do Competitive analysis – latest products of other competitors, latest trends which can potentially drive new sales for the organization

Formulate marketing tactics for both online and offline trade distribution

Qualifications

Educational Attainment

Bachelor’s/College Degree in Marketing, Communications or similar fields of study; MBA is a plus

Experience Required

At least 5-7 years of solid brand / product management experience gained from FMCG or Personal Care

Skills

A high degree of business acumen and keen attention to detail

Expert in Microsoft Office, Business Intelligence, Category, Product and Brand Management, Marketing skills and Product Life Cycle Management.

Brand awareness - a clear understanding of brands and the marketing mix

Determination and perseverance

Relationship management skills

A strong focus on results