Brand Manager - FMCG / Personal Care
Dempsey Resource Management
Date: 2 weeks ago
City: Caloocan City
Contract type: Full time
DIRECT HIRING
Job Objective
Oversees the total performance of assigned brands and supervises the merchandising, marketing, supply chain and operations to ensure the attainment of total sales and overall objectives of the brand
Duties and Responsibilities
BUDGET MANAGEMENT
Manage brand marketing budgets, ensuring effective use of resources.
Ensure compliance with internal budgetary guidelines and financial reporting requirements.
Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown
TEAM MANAGEMENT
Weekly team alignment and daily checking of team work plans.
Identify and aligns with the Brand team what products to highlight in social media assets
Check and provide revisions to improve artworks and make sure they are within specification
BRAND STRATEGY
Develop strategies and drive category plans to enhance market relevance and improve market share
Create demand through innovative product launches and drive commercial strategies
Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
Achieve financial KPIs including sales, margin and compliance with regulatory affairs
SALES & OPERATIONS
Achieves Sales Target and develop campaign to hit their targets
Create and update Estimated Date of Execution (EDE) monthly
Coordination with interfacing departments
Address product concern from customer and account
BRAND MARKETING EXECUTION
Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.
CATEGORY, PRODUCT AND INVENTORY MANAGEMENT
Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
Monitor product movement and implement marketing programs during the 3-month incubation period
Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry
Align with Product Development Marketing on new launches and arrival dates of upcoming Products
Do Competitive analysis – latest products of other competitors, latest trends which can potentially drive new sales for the organization
Formulate marketing tactics for both online and offline trade distribution
Qualifications
Educational Attainment
Bachelor’s/College Degree in Marketing, Communications or similar fields of study; MBA is a plus
Experience Required
At least 5-7 years of solid brand / product management experience gained from FMCG or Personal Care
Skills
A high degree of business acumen and keen attention to detail
Expert in Microsoft Office, Business Intelligence, Category, Product and Brand Management, Marketing skills and Product Life Cycle Management.
Brand awareness - a clear understanding of brands and the marketing mix
Determination and perseverance
Relationship management skills
A strong focus on results
Job Objective
Oversees the total performance of assigned brands and supervises the merchandising, marketing, supply chain and operations to ensure the attainment of total sales and overall objectives of the brand
Duties and Responsibilities
BUDGET MANAGEMENT
Manage brand marketing budgets, ensuring effective use of resources.
Ensure compliance with internal budgetary guidelines and financial reporting requirements.
Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown
TEAM MANAGEMENT
Weekly team alignment and daily checking of team work plans.
Identify and aligns with the Brand team what products to highlight in social media assets
Check and provide revisions to improve artworks and make sure they are within specification
BRAND STRATEGY
Develop strategies and drive category plans to enhance market relevance and improve market share
Create demand through innovative product launches and drive commercial strategies
Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
Achieve financial KPIs including sales, margin and compliance with regulatory affairs
SALES & OPERATIONS
Achieves Sales Target and develop campaign to hit their targets
Create and update Estimated Date of Execution (EDE) monthly
Coordination with interfacing departments
Address product concern from customer and account
BRAND MARKETING EXECUTION
Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.
CATEGORY, PRODUCT AND INVENTORY MANAGEMENT
Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
Monitor product movement and implement marketing programs during the 3-month incubation period
Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry
Align with Product Development Marketing on new launches and arrival dates of upcoming Products
Do Competitive analysis – latest products of other competitors, latest trends which can potentially drive new sales for the organization
Formulate marketing tactics for both online and offline trade distribution
Qualifications
Educational Attainment
Bachelor’s/College Degree in Marketing, Communications or similar fields of study; MBA is a plus
Experience Required
At least 5-7 years of solid brand / product management experience gained from FMCG or Personal Care
Skills
A high degree of business acumen and keen attention to detail
Expert in Microsoft Office, Business Intelligence, Category, Product and Brand Management, Marketing skills and Product Life Cycle Management.
Brand awareness - a clear understanding of brands and the marketing mix
Determination and perseverance
Relationship management skills
A strong focus on results
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