Brand Manager: Emerging & Digital Channels Acquisition
Globe Telecom
Date: 2 weeks ago
City: Taguig
Contract type: Full time
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
GOMO is looking for a driven, data-savvy Emerging & Digital Channels Acquisition Manager to lead how our brand grows across platforms like Shopee, Lazada, TikTok Shop, Pandamart—and even our own app and web. This is a high-impact, end-to-end role for someone who thrives at the intersection of eCommerce, growth marketing, media optimization, and product thinking.
You’ll own how we attract new users and turn digital traffic into real conversions. From designing bold campaigns, optimizing spend, and building app features that convert—this role is for someone ready to make acquisition their playground.
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Job Description
GOMO is looking for a driven, data-savvy Emerging & Digital Channels Acquisition Manager to lead how our brand grows across platforms like Shopee, Lazada, TikTok Shop, Pandamart—and even our own app and web. This is a high-impact, end-to-end role for someone who thrives at the intersection of eCommerce, growth marketing, media optimization, and product thinking.
You’ll own how we attract new users and turn digital traffic into real conversions. From designing bold campaigns, optimizing spend, and building app features that convert—this role is for someone ready to make acquisition their playground.
- Lead GOMO’s acquisition strategy across emerging channels (GOMO App/Web, Shopee, Lazada, TikTok Shop, Pandamart, etc.)
- Launch end-to-end campaigns and promos that balance creative storytelling with growth performance
- Optimize CPA and channel efficiency across paid and performance media
- Lead acquisition programs via GOMO’s app and web, working with product teams to co-design features that drive sign-ups
- Analyze channel health and customer insights to guide ongoing campaign and product decisions
- Build post-mortem reviews and dashboards to track growth, efficiency, and ROI
- Spot global best practices, trends, and tactical pivots to keep GOMO at the forefront of digital acquisition
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
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