Brand Manager

PEA License No. M-25-00-037

About the company:

The company is a fast-growing, digitally native swimwear brand bringing bold, trendy designs to life. With roots in the Philippines and a rapidly expanding global presence, the company is all about making waves in the fashion industry through its fresh, fun, and unapologetically youthful approach to style.

Job Summary:

As the Brand Manager, you will execute and assist in leading the brand strategy for the company, overseeing business performance, collection direction, and go-to-market strategy across multiple channels and international markets.

Key Responsibilities:

• Go-to-Market Strategy: Spearhead the planning and execution of integrated 360° GTM campaigns from concept to e-commerce launch across social, PR, influencer, and digital channels.
• Cross-Channel Oversight: Oversee brand presence and performance across brick-and mortar, consignments, e-commerce, and international markets.
• Cross-Functional Collaboration: Lead collaboration across Marketing, Social Media & Content, Design & Product Development, Merchandising & Buying, and other teams to ensure brand alignment and execution.
• Brand Health & KPIs: Own key brand performance indicators including sales, margins, awareness, and consumer perception.
• Collaboration & Partnerships: Drive alignment across departments and build strategic partnerships with third-party agencies to amplify brand reach and impact.
• Leadership Team Reporting: Regularly present brand performance, initiatives, and strategic direction to senior executive leadership.
• Industry & Consumer Insights: Monitor and report on relevant fashion, retail, and consumer trends covering economic, social, and generational shifts to inform campaigns, collections, and consumer messaging.
• Competitor Research: Regularly conduct competitive benchmarking and identify opportunities to position the company across markets and channels.
  
  

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in brand management, marketing strategy, or a similar role
• Proven track record of leading successful go-to-market campaigns across multiple channels
• Strong understanding of e-commerce, retail, and digital marketing best practices
• Excellent project management skills and ability to coordinate cross-functional teams
• Strategic thinker with strong analytical skills; able to interpret data and apply insights
• Strong presentation and communication skills; comfortable presenting to senior leadership