Brand Manager

We are looking for a strategic and creative Brand Manager to define and implement our brand strategy across multiple platforms. In this role, you will ensure cohesive and consistent messaging as we position White Cloak as a 10x dev company. You will play a key role in building new brands, overseeing campaign execution, and collaborating cross-functionally to strengthen our market presence.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and refine the brand identity, voice, and guidelines for our organization.
• Lead the creation of brand campaigns aligned with our 10x positioning and go-to-market strategy.
  
• Campaign Management
• Plan and execute integrated marketing campaigns (online/offline) to build awareness and drive lead generation.
• Collaborate with internal teams (Social Manager, Demand Gen, SEO/Data Analyst) to ensure brand consistency.
  
• Market Research & Insights
• Conduct regular research on market trends, competitor brands, and consumer behavior.
• Translate insights into actionable strategies for brand growth and differentiation.
  
• Team Leadership & Coordination
• Oversee and mentor members of the marketing team (social/content, demand gen, etc.).
• Establish KPIs, track performance, and report on results to senior leadership.
  
• Budget & Resource Management
• Develop the annual brand marketing budget and allocate resources to maximize ROI.
• Coordinate with vendors/agencies on branding projects as needed.
  
  
  

Qualifications & Skills

• Education: Bachelors degree in Marketing, Business, Communications, or related field.
• Experience: 5+ years in brand management or marketing leadership, ideally in a B2B/tech environment.
• Strategic Thinking: Proven ability to craft brand strategies that resonate with target audiences and reflect organizational goals.
• Leadership: Experience managing or mentoring a team, fostering collaboration, and driving accountability.
• Analytical Skills: Comfortable interpreting data to optimize campaigns (Google Analytics, social media insights, etc.).
• Creative Mindset: Capable of overseeing compelling brand narratives, design elements, and innovative marketing tactics.
• Communication: Excellent verbal and written skills for stakeholder alignment and brand storytelling.
• Project Management: Able to handle multiple projects simultaneously with effective time management.
  
  
  

Work Setup: 1x week onsite at our Ortigas office