Brand Manager

As a Brand Manager, you will manage the performance of assigned brands through the development of strategic plans and effective execution. You will also manage the competency development of subordinates by providing a work environment conducive to work excellence through ongoing coaching, counseling, and feedback.

Major Responsibilities:

Brand Strategy and Execution

• Develops strategic plans for the growth and profitability of assigned brands.
• Creates and/or reviews brand plans with the Senior Brand Manager to ensure alignment with objectives and business targets, financials, and production capability.
• Creates and finalizes marketing/demand forecast for assigned brands, integrating analyses and evaluation of brand performance, including competitive landscape and insights from shoppers and consumers.
• Manages and evaluates the execution of marketing plans and brand performance of existing products and new SKU’s.
• Participates in the development of the innovation pipeline for brands with the Innovations team.
• Works with Corporate Marketing units to execute integrated marketing communication plans for assigned brands.
• Co-creates brand directions with Portfolio Management while ensuring compliance to branding guidelines.
• Prepares budget, conducts spend analysis, and recommends reallocation of resources for the approval of the Senior Brand Manager.

People Management

• Works with HR Business Partners and Corporate Marketing Capability in executing business-critical People & Culture programs to attract, retain, and develop talents.

Qualifications

• Graduate of Marketing, Business Administration, Economics, or any related course
• With at least 3 years of solid marketing experience gained from an FMCG company or a similar industry
• At least 1 year of leadership or supervisory experience is preferred
• Willing to be based in Ortigas