Brand Engagement Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Mandate

Job Description

• Grow the broadband business (Globe At Home, GFiber Prepaid, and Home Prepaid WiFi) through maximizing customer value among existing subscribers of the Globe Group – cross sell, upsell, reload, retention, and loyalty
• Develops nationwide and territory strategy for the brand, supported by customer insights and industry trends
• Build a sustainable business model/base management framework to support all customers as well as business operations -- exclusive loyalty offers, channel management, customer touchpoints, campaign analytics
  
  
  

Duties And Responsibilities

CUSTOMER ANALYTICS & INSIGHTING

• Drives weekly dashboarding and customer insighting
• Drills down and performs complex exploratory studies to identify correlation of business drivers & customer behavior (product experience, customer interests and willingness to buy)
• Integrating diverse and relevant information and dashboards to internal departments to update market profiles and create game plans
  
  
  

MARKETING OPERATIONS

• Identified pain points in current processes/customer touchpoints causing complaints or churn and creates the gameplan to address them, within product capabilities and annual budget, which will result in lower churn
• Continuous innovation to maximize opportunities identified in customer sentiments as aligned with the company’s vision
  
  
  

PROGRAM MANAGEMENT & EXECUTION

• Drives all executions in a timely manner
• Translates the brand strategy into an optimum mix to target the right customer with the right offer at the right time through the right channels
• Engages and builds strong relationships with all readiness partners – Product, customer experience, marketing, and finance
• Leads project planning, scheduling, controlling, and reporting activities for all Base Management campaigns. Manage risks & ensure theta solutions to problems are implemented in line with existing control processes
  
  
  

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.