B2C Content & Lifecycle Coordinator

Growth Troops


Date: 3 weeks ago
City: Quezon City
Contract type: Contractor
Remote
Remote (Americas Time Zones) | Full-Time | Team: Growth & Marketing

About The Role

We're seeking a B2C Content & Lifecycle Coordinator to help execute our consumer-facing marketing efforts across social media, email, SMS, and CRM. You'll play a key role in keeping our audience engaged, our campaigns running smoothly, and our content calendar on track.

If you're organized, creative, and hands-on with tools like Canva, HubSpot, or CapCut—and you're ready to make an impact from day one—this role is for you.

Key Responsibilities

  • Write and schedule daily social media posts (Instagram, TikTok, X) tailored to a consumer audience
  • Draft and send promotional and nurture emails and SMS campaigns using platforms like HubSpot or HighLevel
  • Maintain a 30-day rolling content calendar, flagging content gaps in advance
  • Create simple graphics and short-form videos using Canva or CapCut—quick, efficient, and on-brand
  • Monitor and respond to DMs and comments to maintain community engagement
  • Track key engagement metrics (opens, clicks, follows, views) in Google Sheets and provide weekly summaries
  • Keep CRM lists clean and organized, tagging contacts for future segmentation and campaigns

What You Bring

  • 0–2 years of experience in marketing, content creation, or social media (internships count)
  • Strong short-form writing skills with a human, conversational tone
  • Familiarity with email platforms such as Mailchimp, HubSpot, or Klaviyo
  • Working knowledge of Canva or CapCut, with a portfolio link showing at least two examples
  • Excellent organization and time management; able to juggle multiple drafts, channels, and deadlines
  • Fluent written English

Bonus Skills

  • Experience with SMS or WhatsApp marketing platforms
  • Familiarity with ChatGPT or similar tools for content drafting
  • Basic knowledge of automation tools like Zapier or Make
  • Spanish or Portuguese for handling social media replies

First 90-Day Goals

  • Publish a full month of on-time social content with engagement equal to or better than last quarter
  • Launch your first B2C email campaign with a 20%+ open rate
  • Build a central Google Sheet to track social, email, and SMS performance
  • Automate at least one manual task (e.g., new TikTok post triggers CRM tagging)

Why Join Us

  • 100% remote with async-friendly flexibility
  • Real ownership: your content goes live the same day and reaches a growing consumer audience
  • Fast execution and direct impact—no red tape, just results

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