Associate, Consumer Insights

Universal Robina Corporation


Date: 3 hours ago
City: Quezon City
Contract type: Full time
Department

Consumer Market Insights Beverages

Employee Type

Probationary

Grow beyond UR Job with URC

Universal Robina Corporation is looking for a Associate, Consumer Insights. Responsible for helping develop marketing and commercial strategies for the URCI categories using consumer, shopper, customer, retail and market data and insights. Drive the growth and entry strategy for new categories through the discovery of sharp, distinctive insights about the market and possible opportunities for innovation.

What Are There Job Responsibilities

  • Drive the growth strategy for the category through the discovery of sharp, distinctive insights about the market, consumers/shoppers and customers and working with internal and external partners to help create and qualify new product/marketing/retail and trade ideas:
  • Lead market assessment work for the category
  • Lead/Support brainstorming sessions and idea labs in collaboration with internal and external partners
  • Lead development and testing of propositions (including concepts, advertising, products and packaging, etc.)
  • Creating and qualifying a pipeline of product initiatives
  • Business tracking for the category: Continuously monitor business performance, market trends and suggest interventions as required
  • Develops learning plan for the category in line with, and right-sized to deliver business strategies and goal
  • Help develop the medium to long-term strategies that achieve business goals for the Category by helping identify where to play and how to win choices
  • Support other key elements of the CI agenda including but not limited to:
    • Strategic vendor management
    • Efficient budget management
    • Helping build capabilities within the CI team as well as the broader Marketing, Sales, and Innovation organization
What Are The Qualifications

  • Has technical knowledge of basic market research protocols (retail tracking, brand health tracking, product/concept testing, comms testing, qualitative research) and the business application of these research methodologies; with expertise in at least 1 methodology
  • Good understanding of marketing and sales principles
  • Broad understanding of consumer and market trends
  • Combination of : Analytical thinking with the ability to identify patterns within data + Creative thinking to support development of new idea.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Experience Range Range (Years)

1 - 3 years

Job posted on

2025-10-01

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Partner Marketing Specialist, Americas

IBM, Quezon City
1 hour ago
IntroductionWe are looking for you to jump in and add value right away by showcasing first class event and marketing program coordination, planning and project management skills. The Partner Marketing Specialist, Americas role is focused on supporting the overall Ecosystem Marketing strategy through execution. The primary responsibility is to develop and execute partner marketing programs to generate pipeline, maximize partner...

Application Developer-Java & Web Technologies

IBM, Quezon City
23 hours ago
IntroductionA career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe.You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner...

Service Delivery Operations Associate Manager

myGwork - LGBTQ+ Business Community, Quezon City
1 day ago
This job is with Accenture, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Job DescriptionOperations Associate Manager for Voice AccountMakes independent decisions in coordination with the Project Lead, which have major day-to-day impact in area of responsibility, and may influence direction of other...