ASSISTANT MANAGER FOR CONSUMER MARKETING AND BUSINESS DEVELOPMENT (NORTH-EAST LUZON/ BICOL, MANILA)

Unilab, Inc.


Date: 1 day ago
City: Mandaluyong City
Contract type: Full time
It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview

  • Drives the execution of in-store and direct-to-consumer programs to ensure sales and market growth.
  • Acts as the key liaison between Brand Marketing, Trade Marketing, and Area Business Teams.
  • Leads demand forecasting to support business targets.
  • Represents Consumer Health business unit in North East Luzon / Bicol, identifying market opportunities and implementing growth strategies.
  • Sales & Operations Planning: Translates strategies into execution plans, reviews performance, and optimizes sales growth.
  • Marketing Program Execution: Develops impactful consumer and in-store programs, ensuring timely execution and evaluation.
  • Budget & Spending Efficiency: Manages resources to ensure cost-effective marketing programs with measurable returns.
  • Area Business Representation: Identifies regional opportunities and implements tailored marketing initiatives.

Required Qualifications

  • Graduate of Marketing, Business Administration, or a related field.
  • With at least 3 years of experience in Trade Marketing, Business Development, Product Marketing, or a similar role
  • A native of Bicol or North-East Luzon (NEL), or with proven experience in handling the Bicol or NEL market, with deep market insights, an understanding of local consumer behavior, and established regional networks
  • Willing to travel frequently for fieldwork and business needs.
  • Strong understanding of market dynamics and consumer behavior.
  • Excellent problem-solving skills and a strategic mindset.
  • Ability to work collaboratively with cross-functional teams.
  • Strong project management, prioritization, and time management skills.
  • Detail-oriented with a growth mindset and a proactive approach.

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.

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