ASSISTANT BUSINESS DEVELOPMENT MANAGER FOCUSING ON PERFORMANCE MARKETING
Unilab, Inc.
Date: 15 hours ago
City: Mandaluyong City
Contract type: Full time
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It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.
Role Overview
Role Overview
- Drives brand growth and performance using modern marketing tools and strategies.
- Leads integrated digital marketing campaigns from concept to execution.
- Ensures alignment with business objectives through strategic marketing initiatives.
- Plans, executes, and manages all brand-building and performance marketing channels, including but not limited to Social Media, Social Commerce, Marketplaces, email marketing, and marketing databases.
- Develops and optimizes Meta CPAS and Messenger campaigns to drive engagement and conversions.
- Measures, analyzes, and reports on the performance of all digital marketing campaigns, assessing results against ROI and KPIs.
- Manages supply forecasting, marketing program budgets, and sales performance for the brand.
- Graduate of a Bachelor’s Degree in Business, Marketing, or a related field
- With at least 3-5 years of relevant work experience
- Possesses both brand marketing expertise and hands-on experience in digital performance campaigns, including but not limited to CPAS, Affiliate Marketing, and Social Commerce (Meta, TikTok, etc.).
- Demonstrates strong project management skills, the ability to work independently, and effective collaboration with key stakeholders.
- Is highly results-driven, progress-oriented, and has above-average communication skills.
- As a lead under the New Business Development group in ULCH, brings an entrepreneurial mindset and a can-do attitude.
- Has a solid understanding of financial principles and risk management.
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