ASSISTANT BUSINESS DEVELOPMENT MANAGER FOCUSING ON PERFORMANCE MARKETING

Unilab, Inc.


Date: 15 hours ago
City: Mandaluyong City
Contract type: Full time
It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview

  • Drives brand growth and performance using modern marketing tools and strategies.
  • Leads integrated digital marketing campaigns from concept to execution.
  • Ensures alignment with business objectives through strategic marketing initiatives.
  • Plans, executes, and manages all brand-building and performance marketing channels, including but not limited to Social Media, Social Commerce, Marketplaces, email marketing, and marketing databases.
  • Develops and optimizes Meta CPAS and Messenger campaigns to drive engagement and conversions.
  • Measures, analyzes, and reports on the performance of all digital marketing campaigns, assessing results against ROI and KPIs.
  • Manages supply forecasting, marketing program budgets, and sales performance for the brand.

Required Qualifications

  • Graduate of a Bachelor’s Degree in Business, Marketing, or a related field
  • With at least 3-5 years of relevant work experience
  • Possesses both brand marketing expertise and hands-on experience in digital performance campaigns, including but not limited to CPAS, Affiliate Marketing, and Social Commerce (Meta, TikTok, etc.).
  • Demonstrates strong project management skills, the ability to work independently, and effective collaboration with key stakeholders.
  • Is highly results-driven, progress-oriented, and has above-average communication skills.
  • As a lead under the New Business Development group in ULCH, brings an entrepreneurial mindset and a can-do attitude.
  • Has a solid understanding of financial principles and risk management.

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.

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