Assistant Brand Manager

The Assistant Brand Manager is responsible in assisting the Senior Brand Manager/ Brand Manager in the overall management of the assigned product category and the achievement of its long and short-term sales and brand objectives.

S/he is responsible in assisting the Senior Brand Manager/ Brand Manager in generating strategies and executing campaigns that grow market share and brand’s reputation, improve customer experience and drive sales growth for the assigned category.

S/he works closely with the Senior Brand Manager/ Brand Manager and other functions and agencies to develop and implement ideas for new product innovations, advertising, promotions, media, merchandising, PR, and digital campaigns. S/he assists the SBM/BM in monitoring the category product forecasts, initiative and

media calendar.

Key Result Areas

• Assist in driving sales and market share growth in assigned product category.
• Help create and sustain competitive advantage in key functional and emotional equities.
• Launch new campaigns / new products / promotions.
• Assist in driving accuracy, sufficiency of sales forecast/s.
• Promote and fulfill organization-related deliverables.

Key Activities

• Assists in developing a strategic business plan for assigned product category.
• Assists in formulating long and short-term marketing plans for category/product towards the achievement of category/product sales objectives.
• Assists in the development of marketing programs and projects to launch new products and in tapping potential market opportunities.
• Helps in the project coordination with cross-functional Product Work Group to ensure smooth execution of product development, launch and monitoring.
• Helps in the collaboration with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media and Corporate Research in developing, executing and monitoring
• integrated marketing campaigns.
• Prepares the needed sales information for the monthly business reviews for assigned category.
• Ensures compliance with marketing policy, brand visual identity and other brand-related mandatories.
• Gathers reports on competitor pricing and product/service performance.
• Coordinates with various suppliers, creative agencies and assigned
• Marketing Assistant for the team on the development and execution of marketing and promotional materials both for new and existing products to ensure completeness of materials and timeliness of launches.
• Develops all required memos for campaign launches that are to be approved by the SBM/BM.

Job Specification:

Education: Business Administration, Marketing or any related course with post-degree is preferred

Experience: At least 2-3 years experience in Brand Management, Marketing or Advertising.

Skills and Essential Traits:

• People and Interpersonal Skills
• Possesses a well-rounded, pleasant personality.
• Interrelates well with people of various background; likes to meet and deal with people.
• Shows high degree of self-confidence and maturity and projects a strong sense of leadership.

Technical

• Must have Business Orientation knowledge – will be highly involved in data
• gathering and research activities.
• Must have Consumer Orientation knowledge – strategic and operational analysis of consumer; conducts research, focus group discussions, strategic thinking on consumer preference, demographics, market targets and others.
• Must be creative – can provide creative inputs on New Product Development; Product Management; Advertising and Promotions.
• Must be analytical and able to identify issues and can suggest alternative course of action to the SBM/BM.
• Must be a good multitasker – able to manage numerous tasks and projects simultaneously and effectively.
• Must be proficient in MS Excel, Word, Powerpoint