Analytics Manager
Colgate-Palmolive
Date: 2 weeks ago
City: Taguig
Contract type: Full time
No Relocation Assistance Offered
Job Number #169781 - Taguig, National Capital Region (NCR), Philippines
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Brief introduction - Role Summary/Purpose :
Owning the intersection of data, creativity, and brand growth, you will be the strategic mind that maximizes the return on our marketing investments. You will lead the charge in transforming our marketing measurement from a historical report card into a predictive engine that guides strategic planning and in-market execution. You will empower our marketing teams to make smarter, faster, and more effective decisions through advanced analytics fused with a deep understanding of brand building. This role is based in our BGC, Taguig office.
Responsibilities :
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
Job Number #169781 - Taguig, National Capital Region (NCR), Philippines
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Brief introduction - Role Summary/Purpose :
Owning the intersection of data, creativity, and brand growth, you will be the strategic mind that maximizes the return on our marketing investments. You will lead the charge in transforming our marketing measurement from a historical report card into a predictive engine that guides strategic planning and in-market execution. You will empower our marketing teams to make smarter, faster, and more effective decisions through advanced analytics fused with a deep understanding of brand building. This role is based in our BGC, Taguig office.
Responsibilities :
- Lead marketing ROI strategy. Own the end-to-end Marketing Mix Modeling (MMM) process and other ROI analyses to guide strategic investment allocation across brands, media, and marketing levers.
- Champion creative effectiveness. Establish and lead a data-driven creative excellence program, utilizing pre-testing and in-market analytics to improve the performance of our advertising content.
- Drive holistic brand and media analytics. Integrate brand health tracking, campaign performance data, and digital analytics to provide a comprehensive view of marketing impact and brand momentum.
- Pioneer predictive performance measurement. Leverage AI and advanced modeling to build predictive tools that forecast campaign outcomes and enable real-time optimization of media and creative.
- Serve as a strategic marketing advisor. Act as the primary analytical partner to Brand and IMC teams, translating complex performance data into clear, actionable insights that shape campaign strategy and execution.
- Bachelor’s Degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
- Minimum 7 years of experience in marketing analytics, media analytics, or marketing effectiveness, either client-side or at a media/analytics agency.
- Direct, hands-on experience with Marketing Mix Modeling (MMM) and a strong understanding of brand equity tracking and creative/ad testing methodologies.
- Proven experience using data to influence marketing strategy, budget allocation, and creative development.
- MBA or Master’s degree in a relevant field is highly desirable.
- Experience with advanced analytical software or languages (e.g., SQL, Python, R) and familiarity with AI applications in marketing.
- Deep understanding of the full marketing funnel, including the nuances of digital media performance and attribution.
- A unique ability to bridge the gap between quantitative analysts and creative marketers, fostering a culture of data-driven creativity.
- Exceptional communication skills, with a talent for simplifying complex analytical topics into compelling stories for a non-technical audience.
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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