2B and 2C Marketing Management (Philippines E-commerce)

Responsibilities

About our team

Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.

About The Role

We’re looking for a Marketing Project Management/2B and 2C Marketing with a passion for learning and a talent for making things happen. In this role, you’ll support major marketing projects — from creator collaborations to business enablement — while gaining exposure to how marketing works from the inside out.

This is a hybrid role that combines hands-on marketing experience with strategic project management responsibilities. You’ll work closely with consumer and business marketing leads, helping them stay organized and effective while gradually taking on more ownership of marketing outputs.

Responsibilities

Project Coordination & Cross-Functional Collaboration

• Coordinate timelines, documentation, and workflows across active marketing initiatives in both consumer and business teams
• Work alongside creative, business marketing, and production teams to keep deliverables moving and aligned
• Join planning and review sessions to help connect details to broader marketing goals
• Build operational confidence and exposure across key marketing channels and stakeholder groups
  
  

Creator & Talent Partnership Enablement

• Support the coordination of creator and celebrity-led projects
• Help identify ways to repurpose or extend creator content across channels and campaigns
• Track deliverables, review content for alignment, and document insights to improve future collaborations
• Contribute ideas on how to better activate talent partnerships in support of your team’s initiatives
  
  

Business Marketing & Strategic Projects

• Assist with the rollout of large-scale business-facing projects, including merchant showcases, CSR campaigns, and rollout of new programs
• Help organize materials, stakeholder comms, and project workbacks to ensure high-quality execution
• Support the development of toolkits and documentation that make these initiatives scalable across teams
  
  

Trend Monitoring

• Monitor emerging trends in social, content, creator formats, and ecommerce behavior
• Share timely observations to help shape creative planning, platform activations, and creator workstreams
• Offer input on tone, content styles, and message formats that align with youth culture and platform behaviors
  
  

Qualifications

Minimum Qualifications:

• Bachelor's Degree in Marketing or communications
• 1–3 years of experience in marketing, project coordination, influencer/creator marketing, or creative ops
• Curious and driven — you’re looking for a role where you can contribute, learn, and grow
• Highly organized and proactive, with a strong sense of accountability
  
  

Preferred Qualifications:

• Collaborative and comfortable working across teams with different workstyles
• Bonus: familiarity with creator culture, content marketing, and ecommerce
  
  

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.