1329: CRM Lead FS APAC/Philippines

Title: 1329: CRM Lead FS APAC/Philippines

Together, we’re building something new and exciting with client relationship marketing at Accenture – and we want you to join us. What we once called account-based marketing, we now refer to as client relationship marketing. Day in and day out, we are looking to build and broaden relationships with a core group of clients across select industries to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

In this role you will work with a team of marketing professionals to create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We will use leading technologies, we will lead with data and insights, and deliver best in class return on investment.

So why you?

You exemplify client-centricity. You listen to, and advocate for clients and their experience. You always do the right thing. You lead with excellence, confidence, and humility. You act as a true partner, one who champions collaboration. You are a data driven and a modern marketer who wants to a part of a newly created Client Relationship Marketing team.

Typical Activities

Partner with your client relationship marketing Financial Services lead to support our marketers organize their work, execute and support fully integrated marketing and communication strategies for high and medium opportunity clients across the Asia Pacific and ANZ regions.

Orchestrate with your team to work towards business priorities

Curate content and experiences that our clients truly need and serve them up

Support client relationship marketing activities, including experiences, client mapping, 360° value reports, messaging sessions, people engagement strategies, and more

Research what we need to know about our key buyers, using tools like LinkedIn Sales Navigator

Use Accenture’s SynOps and other leading technologies to help us know our and prioritize our marketing work

Measure our marketing against agreed-upon success measures and use feedback loops for continuous improvement

Qualifications

Degree or equivalent

Strong business acumen, good knowledge of Accenture’s area of business and overall business strategy or previous experience in the financial services

4+ years hands-on marketing experience, ideally in professional services or other B2B organisation(s). Account based marketing or pursuit / deal-based marketing experience highly desirable

Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.

Strong project management skills and ability to manage multiple projects in a deadline-driven environment

Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels

Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation

Possess leadership qualities and is a team player with great interpersonal skills and strong collaboration skills

Act as the advocate for our clients and exemplify modern data-led marketing

Fuel success by acting as a steward across One M+C (Marketing + Communications) function and one client relationship marketing team

Drive differentiation for campaigns through creativity, flair and innovative thinking

Enthusiasm, passion for marketing and can-do attitude

Technical Skills

Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up

Experience using Eloqua (or similar email platform), LinkedIn Sales Navigator desirable

Proficient in Microsoft PowerPoint and Excel

Design skills are nice to have, but not essential

Educational Requirement:

Must have:

Minimum Bachelor’s Degree or relevant business experience

Skills And Work Experience

Must Have:

4+ years hands-on marketing experience, ideally in professional services or other B2B organisation(s). Account based marketing or pursuit / deal-based marketing experience highly desirable

Strong business acumen, good knowledge of Accenture’s area of business and overall business strategy or previous experience in the Public Sector

Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.

Strong project management skills and ability to manage multiple projects in a deadline-driven environment

Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels

Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation

Possess leadership qualities and is a team player with great interpersonal skills and strong collaboration skills

Act as the advocate for our clients and exemplify modern data-led marketing

Fuel success by acting as a steward across One M+C (Marketing + Communications) function and one client relationship marketing team

Drive differentiation for campaigns through creativity, flair and innovative thinking

Enthusiasm, passion for marketing and can-do attitude

Good to have:

Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up

Experience using Eloqua (or similar email platform), LinkedIn Sales Navigator desirable

Proficient in Microsoft PowerPoint and Excel

Design skills are nice to have, but not essential