Director of Marketing Communications

Shangri-La Mactan, Cebu

Nestled amidst 13 hectares of lush greenery, landscaped gardens and with a 350-meter white-sand beach, Shangri-La Mactan, Cebu is a multi-faceted leisure destination that provides a compelling mix of luxury relaxation and wellness, lively entertainment, and exciting recreational activities. Guests can savour beach-side luxe within its spacious rooms and suites, along with enticing wining and dining options.

The well-loved 5-star resort takes pride in its delectable cuisine, exciting room promotions, their genuine Asian hospitality and Shangri-La signature service, for that long-awaited tropical getaway.

We are looking for a Director of Marketing Communications.

As a Director of Marketing Communications, we rely on you to:

• In collaboration with the Director of Sales & Marketing, develops and implements a full-year communications strategy and an integrated direct-to-consumer marketing plan in conjunction with each hotel’s stakeholder teams with specific goals and budget as outlined in the hotels’ business plan to achieve business goals and targets.
• Collaborates and works closely with the Director of Sales & Marketing, Regional Marketing, Regional Digital Marketing, HQ Brands, and HQ Loyalty Marketing to ensure brand and marketing alignment on both a regional and global level.
• Prepares and manages all brand-related collaterals across multiple platforms including brand.com and social media. Aligns with the hotel Commercial Marketing team on content scheduling.
• Creates and manages a content partnership programme to facilitate awareness of hotel products, services, and initiatives. Builds a content KPI framework to constantly review and optimize partnership content performance.
• Manages and cultivates media relations and develops contacts with media members, journalists, influencers, and community leaders from national and key source markets.
• Proactively innovates PR opportunities and collaborations to promote the hotel’s news and senior/brand spokespersons via high-profile media interviews and other events.
• Writes and distributes press releases to introduce new products and services, new members of the management team, and other newsworthy developments.
  
  

We Are Looking For Someone Who

• An experienced marketing leader with at least 8 years of marketing experience (preferably in luxury business) with strong people skills and a personable character
• Proven relationship with local media, key influencers, lifestyle b/vloggers, and the like
• Experience in conceptualising integrated marketing communications plans and implementing them from ground up
• Impeccable English writing and speaking skills
• Expertise in lifestyle copywriting and proofreading
• Strong project management, organization, and time management skills
• Leadership skills, team player and highly driven for results
• Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables with high attention to detail and branding guidelines
• Good understanding of lifestyle, travel, social trends, and the local media landscape
• Experience in overseeing or implementing digital marketing initiatives such as social media ads and other paid collaterals
  
  

If you are the right person, what are you waiting for? Click the apply button now!