Digital & Social Content Lead - Enfa

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Digital & Social Content Lead is responsible for driving brand growth by leading the development and execution of high‑impact digital content strategies across social media, eCommerce, CRM and other digital touchpoints. This role ensures that every piece of content—whether organic, paid, or commerce‑focused—reflects the brand’s purpose, strengthens brand equity, and delivers measurable business results. The role will champion social‑first thinking, elevate storytelling quality, and ensure content relevance across target audiences

Your responsibilities

• Lead and execute digital and eCommerce content strategies to drive awareness, engagement, and conversion
• Ensure all content aligns with brand positioning and highlights product benefits
• Create and optimize eCommerce assets such as product pages, banners, and shoppable formatsLeverage consumer insights, reviews, and testing tools to refine content
• Develop and champion social-first, multi-platform marketing strategies
• Create content rooted in cultural trends and evolving audience behaviors
• Strengthen platform-native storytelling aligned with brand identity
• Monitor digital and cultural trends to inform campaigns and content innovation
• Analyze audience behaviors and identify opportunities for new storytelling or partnerships
• Track and evaluate performance across organic, paid, and social commerce channels
• Use data insights and post-campaign analysis to continuously improve content strategies
• Support social commerce efforts, including livestreams and product demos, to drive conversion
• Develop personalized, journey-based CRM content across email and messaging platforms
• Optimize CRM performance through segmentation, messaging, and data insighs
• Collaborate cross-functionally to deliver integrated, omnichannel content experiences

The experience we're looking for

• Strong knowledge of social media platforms and content best practices
• Experience in digital content strategy and eCommerce content creation
• CRM Proficiency: Experience with CRM tools, data segmentation, and campaign execution.
• Ability to analyze data, derive insights, and apply learnings to future content
• Understanding of brand building and product benefit communication
• Strong trendspotting and audience insight capabilities
• Excellent project management and stakeholder coordination
• Creative yet data-driven approach to problem solving
• Clear communication skills and strong attention to detail
• Agility, curiosity, and a proactive mindset

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.