BRAND STRATEGY OFFICER

Bank of the Philippine Islands (BPI)


Date: 3 weeks ago
City: Remote
Contract type: Full time
Remote
The Brand Strategy Officer is mainly responsible for the implementation of the differentiated BPI brand and its impact on the brand and communications architectures.

Core Responsibilities

  • Coordinates regular brand audits and research on current market trends and predicting future trends that might affect the BPI brand
  • Analyzes market data, customer feedback and survey responses to review and update the BPI CVP and brand and communications architectures
  • Recommends to the Department Head an updated BPI CVP and brand and communications architectures
  • Implements brand refresh exercises as directed by the Department Head
  • Coordinates with the project owner, reviews and recommends changes or improvements to the Department Head the campaign communications briefs

Qualifications

  • Bachelor’s Degree in Management, Communication, Advertising
  • (Preferred) Master’s Degree in Business Management or Communications
  • Certifications in Digital Marketing or similar programs
  • At least 5 years in Brand Management / Brand Strategy
  • Extensive background in Strategic Planning, Business Strategy, Branding, and Marketing Communications
  • Experience in the Financial Services industry is an advantage
  • Deep understanding of branding (value proposition, employer/employee value proposition, corporate culture)
  • Strong grasp of marketing communication (strategy, insights, brand proposition)
  • Proficiency in CVP, A&P and OPEX management
  • Data analytics and consumer insights application
  • Creative execution and project management

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