Field Marketing Manager-EAST - #197969

Veeam


Date: 04/09/2021 03:03 AM

City: Alpharetta, Georgia

Contract type: Full Time

Work schedule: Full Day

Everything's in place for you to win at Veeam – the global leader in Cloud Data Management. We provide trusted back-up solutions that deliver cloud data management and protection, keeping the world moving for over 360,000 customers including the vast majority of Fortune 500 companies. We're extremely successful: a billion-dollar company and Leader in the Gartner Magic Quadrant that's won over 170 top industry awards. But we're always looking forward. Everyone here plays a part in finding new opportunities and winning new deals, and you'll be backed by a best-in-service product and an unrivalled reputation for delivering customer satisfaction – our net promoter score is 3.5x the industry average.


Ultimately though, we grow together, so we'll support you fully to be successful in your role. We'll invest in you through our on-demand learning systems. Mentoring, training and coaching will help you to find your feet, take big challenges in your stride and perform at your best. There are acceleration programmes that could propel you further forward than you imagined. And whether it's learning additional skills, gaining a new experience or taking the next step in your career, there will be lots of scope for development.


All this in a place where people talk from the heart. We have a culture of focus and excellence. We encourage innovation and iteration. And since our achievements are tangible, we can keep it real and be genuine with each other. We're inclusive, diverse, open and honest people who collaborate, support each other and have fun together. And we're nimble enough for people to speak up. We play to win; we're competitive, hungry and driven, but we remain humble. If that's you, get ready to do Veeamazing things.



  • A proven marketing leader, delivering meaningful results through others, driving focus on achieving collective results through collaboration, teamwork, communication, change/conflict management, problem solving and objective setting.
  • Demonstrated success in campaign management (create plans, manage budgets, schedules, allocate resources, etc.) and teaming cross-functionally.
  • Proven track record of planning and executing integrated marketing plans.
  • Operationally strong and detail oriented with the ability to take actionable insights out of reports and data.
  • Strong ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with unending enthusiasm to get the job done.
  • Strong analytical and problem-solving skills with attention to detail.
  • Excellent relationship management and expectation setting skills.
  • Self-starter, leads and facilitates management of details needed to accomplish tasks; simultaneous management of several programs and initiatives.
  • Experience working in B2B/tech marketing.
  • Excellent writer and speaker.
  • Proficient with MS Office tools, Salesforce.com, Marketing Automation.

The Field Marketing Manager will be responsible for leading our field initiatives in the East with a focus on the Commercial segment. In this role, the Field Marketing Manager will develop and implement the marketing strategy, plan and budget for their territory, deploying the right mix of marketing programs to reach, educate, nurture and convert our target audiences driving high quality leads and opportunities.


Location: GA, FL, MA, PA


Responsibilities



  • Develop and implement the marketing plan for the East Commercial business executing locally to achieve marketing KPIs and support sales & growth objectives.
  • Make data-driven decisions on the best tactics to drive growth and impact
  • Execute marketing activities, with a strong focus on communication and lead generation, leveraging the channel & alliances in the go-to-market strategy.
  • Build and execute plans to support all territory marketing focusing on both prospects, current Veeam customers and to/through channel partners and alliances.
  • Build and nurture relationships with the regional sales team to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve targets.
  • Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel.
  • Align with and secure buy-in from multiple stakeholders, including sales, alliances, channel and marketing colleagues.
  • Report on campaign success and business contribution.
  • Manage the territory's marketing budget.

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