Demand Generation and ABM Campaign Specialist - #197096

Multi Service


Date: 04/08/2021 14:31 PM

City: Overland Park, Kansas

Contract type: Full Time

Work schedule: Full Day

At TreviPay, we help clients grow by streamlining B2B payments through a combination of innovative technology, service expertise, and working capital to improve their customer's experience and free up funding for growth. We facilitate $6 billion in transactions per year in 18 currencies for customers in more than 27 countries. We specialize in payment and credit management for B2B companies across the globe, setting the stage for the future of omni-channel B2B payments by extending terms, handling invoicing and managing collections. We take care of our clients by taking care of their customers.


Every day, TreviPay employees are challenged and empowered in a supportive, collaborative, entrepreneurial environment.


Do you love taking an audience-first approach to marketing campaigns and drilling into performance through data and metrics? Are you passionate about helping achieve revenue goals by leveraging Marketo along with a robust marketing tech stack? TreviPay is searching for a driven marketing campaign specialist to join our team. We believe inbound marketing aids in attracting high-value accounts and is the foundation for a strong ABM strategy. We need a collaborative team player in this hands-on role to drive excellence in our established demand generation engine and rapidly optimize our ABM program. If implementing marketing campaigns and tracking them to sales opportunities is your thing, we need to talk.


Responsibilities:



  • Assist in the development of compelling, end-to-end marketing campaigns, to create demand for new business
  • Assist in executing comprehensive ABM campaigns to support sales pipeline
  • Build and maintain customer journeys, complex campaigns, advanced nurture builds, drip and one-time email campaigns across the customer lifecycle that drive engagement and conversions
  • Daily development and maintenance of emails, forms, reports, and other related infrastructure to support campaigns
  • Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drive conversion improvements
  • Support list creation, monitor marketing automation database hygiene and manage list uploads
  • Manage Marketo Sales Insights for sales and monitor metrics to optimize outreach
  • Ensure pages and templates are properly set-up and tagged for reporting and traceability
  • Work closely with the marketing and sales teams to understand the customer data and relevant 'interests' to optimize customer segmentation and outcomes
  • Conduct ongoing efforts to improve our sender scores and deliverability rates
  • Analyze the success of past campaigns and use data to make recommendations for improvement
  • Identify opportunities to mature the use of Marketo, such as personalization, audience segmentation, scoring and more

Requirements:



  • Bachelor's degree with 3+ years of experience in marketing campaigns and lead generation
  • Must be measurement-focused and results-driven across the full spectrum of campaign activities
  • Experience conducting A/B testing and experimenting to suggest the best course of action
  • Ability to work on multiple projects simultaneously
  • Eager, enthusiastic team-player
  • Outstanding skills using systems such as MS Word, Excel, Google Analytics, Marketo, and Salesforce
  • A desire to solve problems on your own and within a team setting, along with a desire to learn from others and ask questions when needed
  • Project and time management skills

Why you will love working at TreviPay



  • Competitive salary
  • Generous paid time off
  • Medical, dental, vision, FSA, Life/AD&D, long and short term disability
  • 401K matching
  • Casual environment and dress
  • Employee referral program

At TreviPay we believe:



  • in saying yes to unique and challenging requirements
  • empowered team members are creative team members
  • our products make the customer's day just a little bit better
  • work/life balance makes us all more effective

TreviPay is an Equal Opportunity and Affirmative Action Employer. We welcome all veterans and disabled applicants.


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