Marketing Coordinator - #156882


Date: 02/24/2021 00:00 AM

City: Yakima, Washington

Contract type: Full Time

Work schedule: Full Day

Company Description

About Integrity Marketing Group

Integrity Marketing Group is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. From Medicare to Final Expense we understand the market space. Founded in 2006, Integrity develops products with insurance carrier partners and markets these products through its distribution network with over 275,000 independent agents. Integrity serves over one million clients a year with over 5,000 employees. In 2021, Integrity expects to place more than $3 billion in new premium.

Job Description

The Marketing Coordinator is an important role to American Independent Marketing’s success as this person will be driving our company’s vision through content developed for all marketing initiatives.  As a marketing leader, the Marketing Coordinator is responsible for the oversight and execution of the marketing content development that creates consistent and compelling results through marketing initiatives.  The Marketing Coordinator will monitor results and ensure content created is driving the highest results through campaigns and other marketing initiatives. 


Marketing Coordinator Responsibilities:

American Independent Marketing, an Integrity Marketing company, at the top of mind in the industry by:

  • Developing compelling imagery and insights to accelerate agent acquisition
  • Aligning with Customer Success teams to help activate and accelerate the production of agents to increase the agent and Integrity Marketing successes
  • Creating business processes that manage the content life cycle and success of content throughout the life cycle for maximum effectiveness
  • Ensuring that marketing automation tools are used efficiently to increase campaign impact
  • Write content based on insights from customer research, third-party data, internal stakeholders, and analysis of content consumption
  • Manage content development from ideation through to development, distribution, and performance monitoring
  • Work closely with Marketers, Design, and Client Success and balance objectives with focus on the user and business message
  • Oversee usage of marketing automation software across company and optimize content, including email, to drive qualified leads and ultimately, revenue
  • Train and mentor content contributors, collaborators, and stakeholders on an ongoing basis
  • Effectively understand and translate business strategies and data into great marketing programs
  • Assess the impact of content marketing on agent acquisition, activation, acceleration and brand perception
  • Collaborate with various stakeholders internally to build consensus and generate marketing content like case studies
  • Develop and publish thought leadership content, including whitepapers, benchmarks, webinars, and industry presentations
  • Oversee a social media strategy and consistently execute social media activities


Marketing Coordinator Requirements:

  • Deep understanding of digital marketing, online advertising, and social media
  • B2B content development experience  
  • Highly analytical and experienced in developing content and programs 
  • Experience with automation tools is a plus
  • Direct experience working on social marketing platforms
  • Highly motivated and results oriented
  • Exceptional writing skills
  • Ability to develop detailed marketing plans and manage timelines
  • Excellent communication and presentation skills
  • Strategic thinker
  • Enthusiastic and energetic team player
  • Bachelor's degree required

Additional Information

Integrity Marketing Group, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity Marketing Group, LLC will provide reasonable accommodations for qualified individuals with disabilities.


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