Manager of Public Relations and Social Media - #156492

New World Symphony

Date: 02/23/2021 18:00 PM

City: Miami Beach, Florida

Contract type: Full Time

Work schedule: Full Day

Company Description

The New World Symphony (NWS), America’s Orchestral Academy, is a laboratory for generating new ideas about the way music is taught, presented and experienced. Under the direction of Artistic Director Michael Tilson Thomas, its unique fellowship program trains music school graduates for leadership roles in the field of classical music. Artistic excellence, connection to audiences, engaging communities and entrepreneurial activities are pillars of the experiential curriculum.  Diversity, equity and inclusion are high priorities for the NWS and are critical in the preparation of Fellows for leadership positions. NWS is proud to be a partner with colleague organizations in working towards a future for classical music that is diverse, equitable and inclusive. The NWS pursues its work in a Frank Gehry-designed campus that is uniquely suited to embrace the digital future, for education and artistic expression. The NWS and its campus, the New World Center, have become a cultural center of gravity, a place-maker in South Florida and an example for other cultural institutions who wish to gain relevance in impacting their communities. 

Job Description

Position Summary:

The Manager of Public Relations and Social Media is responsible for showcasing the New World Symphony (NWS) and New World Center (NWC) through promotion of the NWS story, experience, achievements of its Fellows and alumni and its innovative experimentation in the field of classical music. They develop strategies for the organization's social media channels and leverage the team's high-quality print and video content. They oversee the creation of pitches for online media outlets and engaging social media posts that align with the organization's strategic and fiscal objectives to drive online engagements, foster lead generation, advance ticket sales, and boost visibility with audiences.

Duties and Responsibilities:

  • Develop and maintain local, national, and international press lists
  • Develop and maintain a season pitching strategy which showcases NWS activities
  • Work with media to communicate and amplify NWS stories
  • Conceptualize, pitch and create media projects and campaigns that reinforce NWS's position as an online convener working at the intersection of education, arts and technology
  • Develop and maintain an evolving social media plan that aligns with institutional objectives while ensuring digital engagement, awareness and growth
  • Manage NWS social channels, ensuring consistent quality across tone, messaging and style, contribute to or write content as needed
  • Support institutional messaging, positioning and visibility of programs and events through creative use of owned digital content (written and visual), live streaming and social media (Facebook, Twitter, Instagram, LinkedIn, Vimeo, YouTube and others as needed)
  • Uphold NWS commitment to advancing equity, diversity and inclusion in online communications and marketing efforts
  • Represent NWS and serve as an expert on social media strategy at meetings, media briefings, conferences and other gatherings
  • Develop and distribute reports on social media campaigns and projects based on KPIs for internal and external stakeholders
  • Research, suggest and build target audiences for digital marketing campaigns based on market research and patron data alongside VPs of Marketing and Audience Engagement and Communications and Public Relations
  • Train, coach and mentor staff and Fellows in the best practices and use of social media
  • Stay informed on emerging technology and media trends to ensure early adoption of relevant new tools; collaborate across departments to ensure holistic implementation
  • Cultivate and strengthen online relationships with donors, community partners, sponsors, Trustees and other external stakeholders; provide content ideas, outreach and performance reports


Education and Experience:

  • Bachelor's degree in communications, journalism, or related field and three to five years of professional experience managing social media strategy and/or public relations for an organization; an equivalent combination of education and experience may be considered
  • Experience working in nonprofit and/or arts organizations is desired

Knowledge, Skills and Abilities:

  • Deep understanding of evolving social media, web and storytelling trends and tools
  • Deep understanding of the media landscape and its evolution
  • Strong understanding of, and passion for, digital marketing analytics, social listening tools, A/B campaign testing, content planning, S.M.A.R.T. strategy/objectives/tactics/metrics for success as well as an understanding of the traditional marketing/public relations ecosystem and how to connect the dots effectively to drive the institution's top communications priorities 
  • Deep understanding of user habits/motivations, synthesizing analytics and communicating to others in a conversational, concise, and meaningful manner
  • Deep understanding of social platforms, related demographics and how to leverage in order to amplify the institution's communications strategy to generate revenue (via ticket sales and fundraising)
  • Easily move between being an independent self-starter and collaborative team member
  • Experience with budget management
  • Strong written and verbal communication skills
  • Strong interest/enthusiasm for classical music and the arts
  • Experience with video and photo editing software such as Adobe Photoshop and Final Cut Pro is a plus

Physical Requirements:

  • Ability to work a varying schedule, including some nights and weekends

Additional Information

The New World Symphony is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. The New World Symphony prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status or any other characteristic protected by federal, state or local laws. 

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