Digital Marketing Advisor - #155990


Date: 02/23/2021 05:30 AM

City: Collierville, Tennessee

Contract type: Full Time

Work schedule: Full Day

Company: FedEx Services

Job Title: Digital Marketing Advisor

Job Requisition Number: RC332797

Category: Marketing

Pay Type: Exempt


Collierville, Tennessee 38017

United States

Under minimal supervision, this position plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company's product and service portfolio. Conduct market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs. Provide subject matter expertise to support strategic priorities. Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.

Specific Job Responsibilities:

This FedEx Visibility Portfolio of products enable global commerce by creating effortless digital experiences that empower customers to proactively manage the successful delivery of their packages. FedEx is looking for a Notifications Program Manager that will be responsible for the cross-functional leadership needed to support Notifications (i.e. email, sms, push, etc.) product development and bring improved experiences to market in support of the organization's corporate marketing strategies. They will be responsible for identifying customer needs, working closely with product specialists, defining & prioritizing features, managing the backlog/roadmap, and developing the program level vision. The selected candidate will also provide support for corporate initiatives having notification impacts. This position is part of a digital product management organization responsible for designing and managing technology channels with FedEx.

Key Skills:

Product Management/Marketing/Requirements Definition: Translating customer needs and/or market trends into a prioritized product feature set. Defining and prioritizing product features needed to guide product development efforts. Communicating to executive management product plans of action that clearly align resources and timelines to hit target objectives.

Project Management: Able to prioritize and manage multiple deliverables simultaneously, in order to ensure product features are launched on time.

Technical Aptitude: Have the ability to understand technical capabilities and comfortably dialogue with technical experts to determine how to best meet customer needs.

Business Savvy: Able to navigate opportunities and challenges to maintain project progress and accomplish project goals while working through others.

Leadership: Provide guidance and direction to individual contributors. Mentor team members to strengthen the team and enhance their career skills.

Strategic Thinking/Innovation: Able to develop and champion unbiased recommendations to key business stakeholders across the Corporation.

Collaboration: Able to work across operating companies, Marketing, and IT in order to promote and get support to implement the product strategies. Demonstrated ability to build and to maintain strong relationships with cross functional stakeholders including executive management.

Additional Job Responsibilities:

  • Translate customer needs into product features.
  • Prioritize the product roadmap based on business value and customer impact.
  • Lead regular cross functional product meetings to get alignment needed to prioritize investments.
  • Develop and communicate program metrics needed to measure performance and ROI.
  • Partner with key groups to conduct industry, competitive, user experience research needed to build an actionable product strategy and roadmap.
  • Execute program using SAFe Agile development practices
  • Build the fact based business justification needed to justify product investments.
  • Obtain cross-functional support for the product roadmap.
  • Provide Subject Matter Expertise on key corporate initiatives as needed.

Minimum Qualifications:

Bachelor's degree or equivalent experience in Marketing, Finance, Computer Science, Engineering or related business discipline. Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support. Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities. Technical acumen. Strong collaboration, communications and analytical skills. A directly related Master's Degree is equivalent to two (2) years experience. More advanced degrees may offset experience.

Skills/Knowledge Considered a Plus:

  • Experience working with Adobe Experience Manager (AEM)
  • Software and/or Web product management or marketing experience
  • Digital User Design and/or Design Thinking experience
  • Requirements definitions and execution through delivery
  • Extensive experience with SAFe Agile development
  • Tableau, Azure, and SQL knowledge to conduct the required analysis of the team/customer/segment needs.
  • Experience in leading the development of digital solutions from strategy through to execution
  • QDM or Six Sigma

Relocation assistance may be available based on business need.

Domicile: Collierville, TN

To apply for this position, please upload a current copy of your resume and complete the required screening questionnaire by close of business (5:00 PM CST) on March 1, 2021 in order to be considered.

FedEx Services is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, genetics disability, or protected Veteran status.

FedEx Services will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee, unless undue hardship or a direct threat would result from the accommodation. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

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