MARKETING OFFICER

Act as the advocate and voice of the BPI Preferred Segment customer, ensuring all touchpoints—product development, pricing, branding, channels, and customer experience—evolve to meet changing customer needs.

Support the Brand and Customer Experience Head in shaping and executing the BPI Preferred client segment strategy for the assigned portfolio. Conduct analysis to develop strategies that define and implement the brand’s customer value proposition, unique benefits, and offers. Drive a seamless client experience across all touchpoints by aligning efforts across products, channels, and third-party partnerships.

Responsibilities

• Responsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies.
• Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy.
• Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets.
• Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels.
• Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity.
• Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes.
• Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand.
• Performs other duties that may be assigned.
  
  

Qualifications

• Bachelor’s degree graduate preferably in Business Management/ Economics/ Marketing or related courses.
• At least 2-3 years in retail banking or any industry dealing with known customers, including the management of thereof. Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development.
• Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty Digital/Brand Marketing.