Lead Generation Specialist (RG - 11212024 - PTLGS)

RippedBoxStation


Date: 22 hours ago
City: Remote
Contract type: Part time
Remote
Position: Lead Generation Specialist

Number of hours: TBD

Schedule: EST

Tasks required:

  • Conduct outbound cold calling to reach prospective businesses, primarily targeting business owners.
  • Initiate meaningful conversations with prospects to introduce and discuss the company’s services.
  • Identify and engage interested prospects, scheduling appointments with business owners to explore potential partnerships.
  • Drive the cold calling process to expand the client base and generate qualified leads for the company’s services.
  • Source and qualify leads through LinkedIn and other relevant channels, ensuring alignment with the company’s buyer persona and target market.
  • Schedule and manage lead appointments, ensuring timely follow-ups and confirmations using various communication methods (email, chat, calls).
  • Track prospect information, timelines, preferences, and qualifications, recording accurate and consistent data in the company’s CRM.
  • Deliver brand-aligned responses during prospect engagement to build trust and successfully convert leads into appointments.
  • Develop and execute customized email marketing campaigns aligned with the client’s branding and objectives.
  • Design, edit, and update email templates to maintain consistent branding and messaging.
  • Deploy email campaigns to targeted audiences, ensuring accurate timing and relevance.
  • Localize content and promotional strategies for specific markets to enhance audience engagement and customer experience.
  • Monitor campaign performance metrics, including open rates, click-through rates, and unsubscribes, to optimize results.
  • Conduct detailed QA checks on email campaigns, verifying links, subject lines, preheaders, creative elements, and legal compliance.
  • Engage with new leads, referrals, and prospects via email, chat, and calls, ensuring a seamless and professional experience.
  • Assist in managing the sales pipeline, preventing bottlenecks, and ensuring prospects move smoothly through each stage of the sales cycle.
  • Track and analyze lead performance, suggesting strategies to improve lead generation and conversion rates.
  • Provide insights into client and prospect needs, helping refine marketing and sales strategies for better results.
  • Other ad hoc tasks that would be assigned


Requirements:

  • Proven working experience as Lead Generation Specialist is required
  • Experience with appointment setting is a must
  • Must have experience in email marketing and marketing automation software
  • Knows how to source out and qualify leads
  • Experience with word-processing software and spreadsheets (e.g. MS Office, Google Suite)
  • Ability to call, connect, and interact with potential customers
  • Knows how to craft responses and do meaningful conversations
  • Very particular on the process of sourcing out leads and what tools to use
  • Ability to multitask and perform under tight deadlines
  • Exhibit strong work ethic and initiative
  • Clear and concise communicator with effective verbal and written communication skills
  • Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision

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