Digital Marketing Senior Analyst | CF_14 - #130109

Accenture


Date: 2 weeks ago
City: Mandaluyong City, Metro Manila
Contract type: Full time

APPLICATION REMINDER: We appreciate your interest in applying with Accenture. As you go along the recruitment process, we require everyone to complete their Workday profile via our career site (Workday) accessible after you click the ‘Apply Now’ button or to be sent via SMS. Make sure to accomplish all the required information within 24 hours for us to process your application.

Accenture in the Philippines is currently looking for Corporate Digital Marketing Sr Analyst, we are looking for the best talents who have the following skills and qualifications:

  • Must have Bachelor’s Degree
  • Must have 1 to 2 years digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing preferred.
  • Strong analytical skills to interpret data and key performance indicators (KPIs), identify trends, insights, and areas for improvement.
  • Good to have: Experience in Adobe Experience cloud
  • Must be willing to report in Mandaluyong City.
    • SEO recommendations
    • Digital user journeys design
    • Personalization recommendations
    • Testing (A/B testing)
    • Advising and optimizing interactive experience assets
    • User experience

As a Corporate Digital Marketing Sr Analyst you are expected to perform the following (but not limited to) duties and responsibilities:

  • Collaborate closely with the aligned Campaign Manager, M+C stakeholders and other channel teams (social media, events, mobile app, media relations, etc) to develop impactful digital marketing programs that support campaign and business objectives. Contribute to recommendations with research-backed insights, which could include:
  • Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with Content and Channel Strategy teams.
  • Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, mobile app, email, etc.
  • Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
  • Manage and optimize overall web presence for a specific area of the business and/or section of the Accenture.com site, proactively assessing health and performance in collaboration with Data & Analytics team.
  • Collaborate with email content delivery team to build and optimize email channel strategy and performance.
  • Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal visitor experience.
  • Manage development and delivery of email and Accenture.com publishing projects implemented by the Digital Execution team.

Join our high performing team and enjoy these benefits:

  • Competitive salary package, company bonuses, and performance incentives
  • Night differential
  • Loyalty, Christmas gift, inclusion, and diversity benefits
  • Paid sick and vacation leaves.
  • Expanded maternity leave up to 120 days*
  • HMO coverage (medical and dental) from day 1 of employment
  • Life insurance
  • Employee stock purchase plan
  • Retirement plan
  • Flexible working arrangements
  • Accessible locations
  • Work Life Balance
  • Healthy and encouraging work environment.
  • Career growth and promotion opportunities
  • Volunteering opportunities

Equal employment Opportunity Statement:

All employment decisions shall be made without regard to .age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.

Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.

With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.

Visit us at www.accenture.com

*Terms and conditions apply

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