Digital Marketing | Google Paid Search Specialist - #100942

Key Responsibilities (Methodology):

Role Responsibilities and Duties:

1. Conduct keyword research and analysis to identify relevant search terms and optimise ad targeting.
2. Create and optimise compelling ad copies that drive clicks and conversions.
3. Set up and configure Google Ads campaigns, including campaign structure, ad groups, and bidding strategies.
4. Implement conversion tracking and measurement tools to monitor campaign performance and ROI.
5. Perform A/B testing of ad elements, such as headlines, descriptions, and landing pages, to improve campaign effectiveness.
6. Stay updated with Google Ads policies, features, and industry trends to ensure compliance and leverage best practices.
7. Develop and implement Google Ads strategies that align with client objectives and target audience.
8. Increase website traffic, leads, and conversions through optimised ad campaigns.
9. Monitor and analyse campaign performance to identify areas for improvement and maximise return on ad spend (ROAS).
10. Provide regular reports on key metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
11. Collaborate with the broader digital marketing team to align paid search efforts with overall marketing initiatives for digital clients.
12. Make decisions on campaign settings, keyword selection, ad copy, and bidding strategies.
13. Recommend changes and improvements to the overall paid search strategy to relevant stakeholders.
14. Other duties as requested

Performance Goals & KPIs (Outcomes):

Performance Goals:

1. Manage allocated ad spend effectively to achieve campaign goals within client budgets and expectations.
2. Allocate human effort efficiently based on the complexity and scale of campaigns, within the allocated retainer hours
3. Achieve 6 billable hours every day
4. Adherence to campaign launch dates, ongoing optimisation cycles, and reporting deadlines.
5. Responding promptly to ad performance issues, urgent requests, and adapting to changes as required.

Here are the reasons why you should join Intogreat:

• Competitive Salary Package
• HMO on day 1 w/ 2 Free Dependents
• Group Life Insurance
• Paid Leaves
• Bereavement assistance
• Above market annual appraisal
• Work-life balance and high staff engagement culture
• Long-term development plan program
• Free training courses
• Cultural training
• Emerging leaders’ program
• High-end IT devices
• Employee awards and events

• Have a minimum of 2 years of paid search experience with Google Ads/Campaign
• Experience in managing campaigns from end to end (ability to develop, execute, optimize, and monitor/track campaign performance).
• Knowledgeable in generating reports monitoring the following:
• Click-through rates (CTR)
• Return on Investment (ROI) or Return on Ad Spend (ROAS)
• Knowledge of Cost Per Acquisition (CPA) is highly desirable.