Digital Marketing | Google Paid Search Specialist - #100942
Intogreat Solution, Inc.
Date: 2 weeks ago
City: Quezon City, Metro Manila
Contract type: Full time
Key Responsibilities (Methodology):
Role Responsibilities and Duties:
- Conduct keyword research and analysis to identify relevant search terms and optimise ad targeting.
- Create and optimise compelling ad copies that drive clicks and conversions.
- Set up and configure Google Ads campaigns, including campaign structure, ad groups, and bidding strategies.
- Implement conversion tracking and measurement tools to monitor campaign performance and ROI.
- Perform A/B testing of ad elements, such as headlines, descriptions, and landing pages, to improve campaign effectiveness.
- Stay updated with Google Ads policies, features, and industry trends to ensure compliance and leverage best practices.
- Develop and implement Google Ads strategies that align with client objectives and target audience.
- Increase website traffic, leads, and conversions through optimised ad campaigns.
- Monitor and analyse campaign performance to identify areas for improvement and maximise return on ad spend (ROAS).
- Provide regular reports on key metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
- Collaborate with the broader digital marketing team to align paid search efforts with overall marketing initiatives for digital clients.
- Make decisions on campaign settings, keyword selection, ad copy, and bidding strategies.
- Recommend changes and improvements to the overall paid search strategy to relevant stakeholders.
- Other duties as requested
Performance Goals & KPIs (Outcomes):
- Manage allocated ad spend effectively to achieve campaign goals within client budgets and expectations.
- Allocate human effort efficiently based on the complexity and scale of campaigns, within the allocated retainer hours
- Achieve 6 billable hours every day
- Adherence to campaign launch dates, ongoing optimisation cycles, and reporting deadlines.
- Responding promptly to ad performance issues, urgent requests, and adapting to changes as required.
Here are the reasons why you should join Intogreat:
- Competitive Salary Package
- HMO on day 1 w/ 2 Free Dependents
- Group Life Insurance
- Paid Leaves
- Bereavement assistance
- Above market annual appraisal
- Work-life balance and high staff engagement culture
- Long-term development plan program
- Free training courses
- Cultural training
- Emerging leaders’ program
- High-end IT devices
- Employee awards and events
- Have a minimum of 2 years of paid search experience with Google Ads/Campaign
- Experience in managing campaigns from end to end (ability to develop, execute, optimize, and monitor/track campaign performance).
- Knowledgeable in generating reports monitoring the following:
- Click-through rates (CTR)
- Return on Investment (ROI) or Return on Ad Spend (ROAS)
- Knowledge of Cost Per Acquisition (CPA) is highly desirable.